Using professional talent is often essential to provide a polished program “look.” If real-life dramatization is a critical element in presenting program information, then professional talent should be used. Unprofessional acting will distract from the program message and may provide an element of humor where none is intended. Cost to use professional talent will range from $50 to $100 an hour based on mid-Missouri market rates, and can easily run up to ten times higher in larger urban areas.
Generally, local talent is very professional and can accommodate all production requirements from dramatic scenes to program spokesperson. However, a program may require on-camera talent and audience recognition capability that will require the use of talent from the major metropolitan areas.
Most not-for-profit organizations can make use of sports personalities and civic leaders as a public service, free of charge, on a per-request basis.