School Breakfast Challenge
The Department and the Midwest Dairy Council are partnering on a new initiative, called the Missouri School Breakfast Challenge, to increase student breakfast participation in school districts across the state.
Challenge Details
Missouri’s School Breakfast Challenge will occur during the 2012-2013 school year. All public, charter and private school districts are automatically included in the challenge and will be categorized into four tiers based on enrollment. Participation is voluntary. Schools will be eligible for cash prizes if they have a 20 percent breakfast participation increase from the 2011-2012 school year to the 2012-2013 school year. The top three school districts in each of the four tiers with the highest increase in breakfast participation will win a cash prize!
Cash Prizes
- Four gold awards of $4,000
- Four silver awards of $2,500
- Four bronze awards of $1,000
Cash prizes will be awarded by the Midwest Dairy Council and are recommended for use toward health and wellness activities to benefit the receiving school district.
School district data - breakfast meals served per student
School Breakfast Challenge flier
School Breakfast Challenge video
USDA expanding your school breakfast program
School Nutrition Association breakfast information
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Commissioner of Education Chris Nicastro eats breakfast and visits with students at South Elementary School in Jefferson City.
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For questions or more information, please contact schoolfoods@dese.mo.gov or (573) 751-3526.