Marketing & Cooperative Education
Curriculum for Advanced Marketing

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Advanced Marketing Curriculum Guide

Grades 11-12

A Curriculum Development Project developed and produced through the cooperation of Missouri Department of Elementary and Secondary Education, Marketing and Cooperative Education, and Marketing Education Resource Center, 2003

	Table of Contents
	Foreward
	Acknowledgements
	Section 1 - Introduction to Marketing Education
	Section 2 - Philosophy
	Section 3 - Course Description
	Section 4 - Course Outline
	Section 5 - Planning Guide Sheets Intro Business Administration Economic Foundations Interpersonal Skills Management Professional Development Distribution Financing Marketing - Information Management Pricing Product/Service Management Promotion Selling
	Section 6 - Assessment Database Design and Use - Scenario Database Design and Use - Rubric Promotional Planning - Scenario Promotional Planning - Rubric Writing Promotional Letters - Scenario Writing Promotional Letters - Rubric Creating A Presentation  Software Package for Sales- Scenario Creating A Presentation Software Package for Sales - Rubric Rating Scales
	Appendix A - SCANS Competencies and Skills
	Appendix B - The Show-Me Standards
	Appendix C - Performance Indicators