Marketing and Cooperative Career Education programs in Missouri operate in over 200 secondary and postsecondary institutions throughout the state.  Students in high school, community college, public and private colleges and universities, and adult learners benefit from the services offered by this unit within the Career Education Division of the Department of Elementary and Secondary Education.

News and Notes

New Business & Marketing Teachers' Seminar

July 21, 2008
University Plaza Hotel, Springfield, Mo.

• Pre-registration form (doc)

Missouri Marketing Students Recognized for Top 10 International Honors
High school and college marketing students were honored at the Governor's Mansion, May 25, for recent achievements in marketing education.
News Release

Marketing Education - who is it for?  One could argue that most professions necessitate a clear understanding and implementation of marketing and business concepts.  The marketing curriculum provides that framework for the future entrepreneur, retailer, event planner, banker, physician, lawyer, and sales professional.  Whether a student has aspirations of entering a career upon high school graduation or is intent on seeking an Associate degree, Bachelors degree, or maybe even an MBA, the skill set gained as a result of mastering the curriculum will be a key ingredient to a successful career.

Cooperative Career Education programs are designed to equip students with the essential skills for career planning and advancement.  Participants in this program may have a cross-section of career interests, however, there are strategies common to all occupations regarding career planning and advancement.  Full group, small group, and individualized instructional strategies are utilized to assist students in mastering both occupationally specific and career development competencies. 

The internship component is a unique aspect of both programs.  Marketing education internships are optional.  Those who elect to participate in an internship must be employed in a marketing job so they can apply the principles learned through the program.  Those in the CCE program concurrently participate in a supervised internship which matches their career goal.  This provides excellent insight into the educational requirements, cultural aspects, and skill level of specific career paths.

DECA is the final design element that enhances the student's educational and professional preparation.  The intra-curricular nature of the student organization allows for dynamic, real-world application of the principles taught in the classroom.  Students develop skills ranging from project management, competitive excellence, entrepreneurship, leadership, and community service.  Missouri DECA is among the largest association in this international organization and has consistently achieved recognition for state programming and competitive excellence.