propaganda techniques: methods used to make arguments more persuasive
§ appeal to ignorance: suggesting that if a claim has not been proven false, then it must be true
§ bandwagon: promoting the idea that if everyone does it or believes it, it must be right
§ broad generalization: claiming something to be true for all members of a group
§ card stacking: used to slant a message. Key words or unfavorable statistics may be omitted in an ad or commercial, leading to a series of half-truths
§ circular thinking: using the claim as foundational proof
§ compare and contrast: leading the viewer/reader to believe one product is better than another, although no real proof is offered
§ either/or: assuming only two alternatives
§ emotional words: evoking positive/negative feelings in the viewer/reader by using words such as beautiful/ugly, sweet/sour, or generous/stingy
§ faulty cause and effect: using a product is credited for creating a positive result without legitimate proof
§ glittering generalities: using important-sounding "glad words" with little or no real meaning. These words are used in general statements that cannot be proved or disproved. Words like "good," "honest," "fair," and "best" are examples of "glad" words
§ loaded words: using emotionally charged words that produce strong positive or negative reactions
§ name-calling: using negative words that are used to create an unfavorable opinion of the competition in the viewer’s mind
§ oversimplification: making complicated issues appear simple to solve
§ red herring: changing the subject to distract from the real argument
§ repetition: repeating the product name, keyword, or phrase several times
§ straw man: dismissing the other side of the argument as ridiculous
§ testimonial: a popular person or famous figure endorses a product
§ transferring good feelings, looks, or ideas to the person for whom the product is intended
http://academic.cuesta.edu/acasupp/AS/404.htm
http://www.aacps.org/aacps/boe/INSTR/CURR/comed/es/webquest/Persuade/PER2.HTML