LESSON THREE: Studying the Use and Effect of Media

                             

LESSON DESCRIPTION

Students study the use of media and effectiveness of media messages.

 

GRADE-LEVEL EXPECTATIONS

IL2A       The student will be able to analyze and evaluate the effect various elements of media have on the message such as videos, pictures, websites, artwork, plays, news programs.        

 

LESSON MATERIALS

§         Sources of literature 

 

§         Supplies 

o        Examples of media with powerful messages

 

§         Handouts provided

o        Sample editorial with cartoon

o        Compare and contrast graphic organizer

o        Picture of “The Scream” by Edvard Munch

 

§         Words to Know

o        media

o        media techniques

o        graphic organizer

 

FORMATIVE ASSESSMENT 

Students evaluate the effectiveness of the message in two media.  Use the provided graphic organizer or create a graphic organizer to compare and contrast the two messages.  Scoring guide provided.

 

LEARNING ACTIVITIES

1.        Show painting, “The Scream.”  Ask what effect it has and why.

 

Questions

for

Students

What do you first notice about the picture?

What do you think is happening?

What is the artist implying through the cartoon?

After reading the editorial, what is the main point?

What supporting information does he or she use?

What audience might the cartoonist be trying to reach?

What audience might the editorial writer be trying to reach?

Why do you think the writer and cartoonist chose the type of media to communicate the message?

Which do you think is most effective for getting the message across to the chosen audience?  Why?

 

2.        Review elements and ask for examples of each.  Using provided example, read a newspaper editorial and show a political cartoon with the same message.  Which do you think is better and why?

 

Suggestions

Gather articles and cartoons, etc., in advance. 

NOTE:  Choose new examples to be used on the formative assessment.

 

3.        Bring examples of media that you think have a powerful message and compare to those in your group.  Use the provided comparison/contrast graphic organizer or create a graphic organizer to compare and contrast the messages.

 

Scoring Guide

for

Formative

Assessment

2 pt. – response includes two parallel comparisons and two parallel contrasts of the two media messages

1 pt. – response includes one parallel comparison and one parallel contrast.

0 pt. – Other