LESSON FIVE:  Media Messages

                             

LESSON DESCRIPTION

Students look at advertisements to gain knowledge about media messages and apply skills to an illustration from a tall tale.

 

GRADE-LEVEL EXPECTATIONS

I2A     Identify and explain intended messages conveyed through and oral and visual media.

 

LESSON MATERIALS

§         Sources of literature 

 

§         Supplies 

o        Overhead Projector

o        Markers

o        Current print advertisements

 

§         Handouts provided

o        Media Message Web

 

§         Words to know

o        media

 

FORMATIVE ASSESSMENT                      Assessment                       Scoring Guide

Students use the illustration of the cemetery (the death of Johnny’s mother and brother) to have students infer the message and complete the Media Message Web handout.

 

LEARNING ACTIVITIES

  1. Show the students a current advertisement and discuss the message it conveys.

 

Questions

for

Students

 

 

How does the illustrator of the story show the message in the picture?

How do the color and lines the illustrator uses convey the message?

How does looking at all parts of the picture help you to infer the intended message?

Does the author have to include words for you to understand the story?

 

Strategy

 

 

 The advertisements are to be used to examine the illustrations, not to focus on the verbage provided by the advertiser. The text will not be read until Lesson Six, but will be used for visual purposes only.

 

 

 

 

  1. Show the students the two-page illustration in Johnny Appleseed by Steven Kellogg (enlarge on a transparency if needed), which shows Johnny with the Native Americans. Discuss the intended message.

 

Questions

for

Students

 

 

How does the illustrator of the story show the message in the picture?

How do the color and lines the illustrator uses convey the message?

How does looking at all parts of the picture help you to infer the intended message?

Does the author have to include words for you to understand the story?

 

  1. Model the Media Message Web graphic organizer.

 

Strategy

 

 

To complete the Media Message Web handout graphic organizer the intended message is placed in the middle box. Write examples of visual details from the illustrations (i.e., the still water, smiling faces, soft light, fluffy clouds, non-threatening stance of animals and people) which support the intended message.