ITEM

SCORING GUIDE

The best definition of propaganda is ______________.

a.  techniques used by speakers or writers to sway others toward a particular viewpoint,  stance or action by presenting only the factual information.

b.  techniques used by speakers or  writers to sway others towards a particular viewpoint, stance or action by emphasis on logical thinking not emotions.

c.  techniques used by speakers or writers to sway others towards a particular viewpoint, stance or action.

Correct answer: C.

The technique that uses repeated phrases and visual images to get the product “stuck” in the mind of the viewer is called_____.

a.  testimonial

b.  repetition

c.  emotional/heart strings

d.  bandwagon

Correct answer: B

When singers like Britney Spears or famous sports figures say what the product does for them, this is an example of _____.

a.  testimonial

b.  repetition

c.  emotional/heart strings

d.  bandwagon

Correct answer:  A

When the commercial makes it seem like everybody is liking and using a product, this is called _______.

a.  testimonial

b.  repetition

c.  emotional/heart strings

d.  bandwagon

Correct answer:  D

When a commercial shows a product that seems to be part of falling in love or making a happy family memory, this is called _______________.

a.  testimonial

b.  repetition

c.  emotional/heart strings

d.  bandwagon

Correct answer:  C

Briefly describe a commercial that you have seen on TV or in class lately.  Identify the propaganda technique used and evaluate how successful you think they are in achieving this technique.

3 points:  1. Makes clear what happens in the commercial.     

2.  Identifies technique by name and explains technique’s purpose.  3.  Evaluates effectiveness for the product.

2 points:  Accomplishes two of three requirements.

1 point:  Accomplishes one of three requirements.